Laugh, run, and have fun with this summer’s virtual edition of the FitSpirit Mother/Daughter Challenge.
Held the weekend of August 14 and 15, 2021, this year’s Challenge invites mother and daughter teams to run, walk, or ride a total of 20, 30, or 40 kilometres. Free and open to any mother (or mother figure) and daughter, the challenge aims to inspire girls to get moving while encouraging a healthy and active lifestyle.
Eight weeks of training
So grab your sneakers and athletic gear and prepare to get active. FitSpirit has put together a virtual training program and a series of shorter challenges to help participants gradually build their strength and endurance leading up to the event.
Available from June 21 to August 13, 2021, the free programs for different distances include training prepared by professionals, fun and silly missions, video clips with experts, and free access to a kinesiologist and nutritionist via email.
“Our hope is that every girl gets the opportunity to grow through a variety of sports and physical activities. The FitSpirit Mother/Daughter Challenge is a perfect example and an excellent opportunity to be active while taking part in a memorable unifying event,” says Claudine Labelle, President and Founder of FitSpirit and Ambassador of this year’s Women Leaders Group.
31 role models and a partnership
This summer, 31 influential women including Olympic athlete Laurence St-Germain and Fondation Lise Watier President and Executive Director Marie-Lise Andrade — are joining forces as role models for the 4th edition of the event. The professional women from diverse business backgrounds aim to help young girls discover the benefits of physical activity and the role it can play in positive leadership. The women also hope to aid in reversing the alarming trend of girls dropping out of sports when they reach adolescence.
FitSpirit has also confirmed the commitment of Sun Life as a corporate partner for the next two years.
“It’s a well-known fact: young girls who are active have higher self-esteem,” said Véronique Dorval, Senior Vice-President, Client Experience Office, Sun Life. “My involvement in this challenge is a reflection of my deeply held desire to help girls feel good about themselves and reach their full potential. Encouraging young women in Quebec to be physically active and empowering them to take charge of their health is part of our purpose. It’s our sincere hope that lots of new mothers and daughters take up this challenge and seize the opportunity to embark on the journey to a healthier life.”
While registration for the challenge is free, participants are encouraged to take part in a fundraiser to raise money that will help the Quebec non-profit FitSpirit promote physical activity among adolescent girls.
For all information, FAQs, a fundraising toolbox, and registration page, visit https://activites.fillactive.ca/en/defi-mere-filleactive
For extra resources and support, participants can sign up for the private FitSpirit Mother/Daughter Challenge Facebook group.
To learn more about FitSpirit, click here
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