February 11, 2021 to May 29, 2021
11:00 AM until 05:00 PM
This event occurs weekly, 1 weeks on Thursday, Friday, Saturday
This fourth youth exhibition, specially designed for kids and teenagers aged 6 to 14, casts a critical eye on modern consumer society and advertising aimed at children, which often features animals, colours, sounds and shapes designed to appeal to them. For the occasion, Montreal-based Costa Rican artist Juan Ortiz-Apuy has created a visual and sound environment allowing visitors to explore the language of advertising and its ability to act on us, in sometimes unexpected ways. The artist based his research on new marketing strategies that have emerged in the social media era, i.e., the phenomenon of “unboxing” and ASMR (Autonomous Sensory Meridian Response) videos.
A genuine foray into the world of objects, this exhibition seeks to examine the way we consume today—always with a touch of humour—the better to understand its future impacts. Besides a guided tour, children can take part in a workshop designed to awaken their senses, creativity and critical thinking. Observation games to be completed with family members round out the experience.
LocationVOX Contemporary Image Center
Montréal, QC, H2X1K4, Canada View map
Sponsor:VOX, Centre de l'image contemporaine
Language:English, French & Spanish
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