A cup that inspires young hockey players to give back

This competition encourages Peewee teams to do something meaningful in their community



Credit: Chevrolet Canada

Young hockey players are being challenged to show good sportsmanship off the ice as well as on with the launch of the third season of The Good Deeds Cup organized by Chevrolet Canada.

This competition asks peewee hockey teams to give back to their communities by doing volunteer work such as working at local food banks or organizing clothing drives. The winning team will receive up to $100,000 to donate to the charity of its choice. The idea is to reward teams who demonstrate the values learned through hockey, such as camaraderie, respect and a strong work ethic, through giving back and helping others off the ice.

Coaches can sign up to receive a kit that includes a guidebook on how to enter, 10 practice pucks, 20 emblem stickers, 20 vehicle decals and 24 bracelets made of hockey laces.

Starting November 1, peewee coaches can submit their team’s good deed via video for a chance to win a variety of cash prizes that will be redirected back into the community. The last day for submissions is January 2.

Good deeds can be anything that make a difference to the community. Last year’s winners, The Pas Huskies from Manitoba, volunteered at their local homeless shelter.

The top 10 semi-finalists will be announced on Hockey Night in Canada and via social media on January 26 during the All-Star game. From January 26 to February 9, Canada can vote on which team will advance to the top three by viewing video submissions. Each video viewed counts as one vote. The winner will be announced on March 2 by a panel of judges. 

For more information on the program visit ChevroletHockey.ca.

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